01
Portal dominance
Big listing portals own most property searches.
Real Estate and Property
SEO for Real Estate Agents and Brokerages
More calls, bookings and qualified leads for your real estate brokerage, from customers already searching for what you do.
span>Free audit in 2 business daysMonth to monthPlain-English reporting
real estate agent near mewhat is my home worthbest neighborhoods for families to buy a homelisting agent commission ratessell house fast need agent
8High-intent searches mapped
3Top map pack target
90Days to early movement
799Local plans from, per month
Why real estate agents and brokerages need SEO
Real estate clients search long before they are ready to sign anything. Buyers browse listings for months, research neighborhoods, school districts, and commute times, and look up agents only after deciding to get serious. Sellers search for home values, agent commissions, and how long homes take to sell in their area, then interview several agents. Relocation buyers rely heavily on online research since they cannot tour neighborhoods easily. Most choose agents based on local expertise, communication style, reviews, and recent sales in the exact areas that matter to them.
Keyword targets
Searches that bring real estate agents and brokerages customers
High-intent searches we build pages and profiles around.
real estate agent near meLocal
what is my home worthResearch
best neighborhoods for families to buy a homeResearch
listing agent commission ratesResearch
sell house fast need agentUrgent
buyer agent vs going direct to listing agentComparison
homes for sale near good schoolsCommercial
relocation real estate agentCommercial
Challenges
What makes SEO for real estate agents and brokerages different
02
Hyperlocal intent
Buyers search by neighborhood and school.
03
Agent brand building
Clients choose people, not logos.
Site structure
Pages every real estate brokerage website needs
01/06
01Neighborhood guide pages
02Home valuation page
03Seller services page
04Buyer services page
05Market update pages
06Relocation guide page
Cover housing styles, price ranges, schools, parks, and commute details for each area served, matching how buyers research before contacting an agent.
Offers a valuation request with explanation of how pricing works locally, capturing sellers who are early in their decision process.
Explains pricing strategy, staging, photography, marketing reach, and negotiation, giving sellers concrete material to compare when they interview several listing agents.
Describes the search process, financing steps, and negotiation support, reassuring buyers unfamiliar with the local market.
Provide monthly or quarterly updates on inventory, pricing trends, and days on market, establishing the agent as a local expert.
Helps out of town buyers understand neighborhoods, schools, and lifestyle factors before visiting the area.
Strategy
Our SEO strategy for real estate agents and brokerages
A clear plan, owned by one senior strategist, reviewed with you every month.
4steps
90day plan
1owner
- 1Step 01Week 1
Show local expertise on the profile
Use accurate categories, list services such as buyer representation and listing services, and upload photos of the team and recent sales. Post market updates and new listings. Reviews mentioning specific neighborhoods help reinforce local relevance.
- 2Step 02Weeks 2 to 4
Build neighborhood and market content
Create detailed neighborhood guides and regular market updates with real local insight, such as which streets flood, which subdivisions have HOAs, and how school boundaries shift. Include your own photos, maps, and commute notes. This content wins searches national listing portals answer only with generic data.
- 3Step 03Month 2 onward
Collect reviews after every closing
Ask clients for a review within a few days of closing, while the relief is fresh, and invite them to mention communication, negotiation, and neighborhood knowledge. Reviews that name a subdivision or describe a tricky inspection negotiation help future clients picture working with you.
- 4Step 04Every month
Build community and partner relationships
Sponsor school events and youth leagues, partner with lenders, builders, and relocation companies, and offer market commentary to local media. Each relationship creates mentions and links tied to your area, plus referrals from people who already trust the partner sending them to you.
Real estate advertising must follow fair housing laws and state licensing rules, including brokerage disclosure requirements, and listings must avoid language that indicates preference or discrimination.
Services
SEO services for real estate agents and brokerages
Local SEO
Show up when nearby customers search for what you do, with a Google Business Profile, location pages and local signals that outrank the competition.
Learn moreGoogle Business Profile SEO
Your profile is often the first thing customers see. We turn it into the strongest asset in your local search presence.
Learn moreTechnical SEO
If Google cannot crawl, render and understand your site, nothing else works. We fix the foundation so content and links can do their job.
Learn moreContent SEO
Strategy, writing and refreshes that make your site the most useful answer on the topics you sell.
Learn moreAnswer Engine Optimization
Answer engine optimization puts your pages inside featured snippets, People Also Ask, voice search and AI answer boxes.
Learn moreGenerative Engine Optimization
Generative engine optimization makes your brand the source AI Overviews, ChatGPT and Perplexity quote when customers ask.
Learn morePricing
SEO pricing for real estate agents and brokerages
Local SEO plans built for businesses like yours.
Starter
One location, one service area
$599/ month
- Google Business Profile setup and optimization
- Top 40 citations
- Review request system
- 2 location or service pages per month
- Rank grid report
Pro
Up to three locations
$1,199/ month
- Everything in Starter
- Weekly Google posts
- 4 local pages per month
- Local link building
- Review response management
- Competitor map pack tracking
Multi-location
Four or more locations
$2,199/ month
- Everything in Pro
- Per-location profiles and pages
- Store locator SEO
- Centralized review dashboard
- Dedicated local strategist
Month to month after a 3 month onboarding. Compare all SEO packages
FAQ
SEO for real estate agents and brokerages: FAQ
Questions real estate agents and brokerages ask before hiring an SEO company.
2 daysto your free audit
<24hreply time
6questions answered
RE
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01 / 6Keep exploring
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