01
Seasonal peaks
Tax season drives a surge of searches.
Professional Services
SEO for Accountants and CPAs
More calls, bookings and qualified leads for your accounting firm, from customers already searching for what you do.
span>Free audit in 2 business daysMonth to monthPlain-English reporting
cpa near me for small businesstax preparer open saturdayirs letter help accountantbookkeeping services for contractorss corp vs llc tax savings
8High-intent searches mapped
3Top map pack target
90Days to early movement
799Local plans from, per month
Why accountants and CPAs need SEO
People looking for an accountant rarely decide in one sitting. Small business owners compare two or three firms over days or weeks, reading service pages, checking credentials, and asking peers before booking a consultation. Demand spikes hard from January through April, when individuals search for tax preparation near them and expect quick replies, then shifts to bookkeeping, payroll, and entity questions later in the year. Map results matter for walk-in tax prep, while organic results win for advisory work like S corp elections, multistate filings, or catching up on several years of unfiled returns.
Keyword targets
Searches that bring accountants and CPAs customers
High-intent searches we build pages and profiles around.
cpa near me for small businessLocal
tax preparer open saturdayUrgent
irs letter help accountantUrgent
bookkeeping services for contractorsCommercial
s corp vs llc tax savingsResearch
catch up on unfiled tax returnsCommercial
enrolled agent vs cpaComparison
fractional cfo services costResearch
Challenges
What makes SEO for accountants and CPAs different
02
Specialist niches
Industries and situations need dedicated pages.
03
Trust and credentials
Clients want proof of expertise.
Site structure
Pages every accounting firm website needs
01/06
01Individual tax preparation page
02Small business bookkeeping page
03IRS notice and tax resolution page
04Industry niche pages
05Entity selection and S corp page
06Payroll services page
Captures the seasonal surge of personal filers and explains documents needed, turnaround times, and how to book before the deadline rush fills the calendar.
Targets owners searching for monthly bookkeeping help and explains software supported, reconciliation cadence, and how reports support better decisions year round.
Reaches stressed taxpayers holding a letter from the IRS or state agency, a high intent search where clear next steps build immediate trust.
Separate pages for contractors, medical practices, real estate investors, or restaurants show specialized knowledge that generalist firms cannot easily demonstrate.
Answers a common research question for growing businesses and positions the firm as an advisor rather than a once a year form filler.
Covers a recurring service that keeps clients engaged year round and attracts employers who need help with filings, deposits, and contractor forms.
Strategy
Our SEO strategy for accountants and CPAs
A clear plan, owned by one senior strategist, reviewed with you every month.
4steps
90day plan
1owner
- 1Step 01Week 1
Tune the Business Profile for tax season
Set accurate primary and secondary categories, add extended seasonal hours ahead of the filing season, list each service with a short description, and post deadline reminders. Use Q and A to address common questions like document drop off, virtual appointments, and whether the firm handles prior year returns.
- 2Step 02Weeks 2 to 4
Build situation based service pages
Create pages around specific client problems, such as unfiled returns, multistate income, or bookkeeping cleanup. Each page should explain the process, what the client provides, typical timelines, and who on the team handles the work, so a careful buyer can self qualify before calling.
- 3Step 03Month 2 onward
Earn reviews that describe real work
Ask clients after a return is filed or a cleanup project closes, and encourage them to mention the type of help received. Reviews that reference bookkeeping, an IRS notice, or business formation help the profile rank for those searches and reassure prospects.
- 4Step 04Every month
Grow authority through local and professional ties
Get listed with the state CPA society, local chambers, small business development centers, and bank referral directories. Contributing tax season tips to local news or business journals earns relevant links and positions partners as recognized experts in the community.
Only licensed CPAs may use the CPA title, and state boards regulate firm names and advertising claims, so content should state credentials accurately and avoid promising specific refund amounts.
Services
SEO services for accountants and CPAs
Local SEO
Show up when nearby customers search for what you do, with a Google Business Profile, location pages and local signals that outrank the competition.
Learn moreGoogle Business Profile SEO
Your profile is often the first thing customers see. We turn it into the strongest asset in your local search presence.
Learn moreTechnical SEO
If Google cannot crawl, render and understand your site, nothing else works. We fix the foundation so content and links can do their job.
Learn moreContent SEO
Strategy, writing and refreshes that make your site the most useful answer on the topics you sell.
Learn moreAnswer Engine Optimization
Answer engine optimization puts your pages inside featured snippets, People Also Ask, voice search and AI answer boxes.
Learn moreGenerative Engine Optimization
Generative engine optimization makes your brand the source AI Overviews, ChatGPT and Perplexity quote when customers ask.
Learn morePricing
SEO pricing for accountants and CPAs
Local SEO plans built for businesses like yours.
Starter
One location, one service area
$599/ month
- Google Business Profile setup and optimization
- Top 40 citations
- Review request system
- 2 location or service pages per month
- Rank grid report
Pro
Up to three locations
$1,199/ month
- Everything in Starter
- Weekly Google posts
- 4 local pages per month
- Local link building
- Review response management
- Competitor map pack tracking
Multi-location
Four or more locations
$2,199/ month
- Everything in Pro
- Per-location profiles and pages
- Store locator SEO
- Centralized review dashboard
- Dedicated local strategist
Month to month after a 3 month onboarding. Compare all SEO packages
FAQ
SEO for accountants and CPAs: FAQ
Questions accountants and CPAs ask before hiring an SEO company.
2 daysto your free audit
<24hreply time
6questions answered
RE
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