Search demand, intent and difficulty mapped to a page plan, so every new page has a clear reason to exist.
A keyword list is not a strategy. We group keywords by intent, decide which page should rank for each group and prioritize by commercial value and difficulty, so your team builds the right pages in the right order.
Keyword research is the process of finding and analyzing the words and phrases people type into search engines when looking for products.
Services or information related to your business. It measures each term's search volume, competitiveness, intent and business value, then groups related terms so each can be assigned to the right page. Good keyword research is the foundation of every other SEO task, because it tells you which pages to create, how to structure them and which opportunities are realistic for your site to win.
Volume is only one factor. A phrase searched a few dozen times a month by buyers ready to purchase can be worth more than a broad term with thousands of searches from people just browsing. Keyword research therefore classifies intent, such as informational, commercial, transactional or local, and checks what types of pages currently rank. RankEmpire combines data from tools like Ahrefs, Semrush and Google Search Console with your sales team's knowledge of how customers describe their problems, which often reveals terms tools miss.
Without research, businesses often create pages around internal terminology that customers never use. Keyword research aligns your content with the language buyers actually type into search when they need what you sell. Matching their words makes your pages easier to find and easier to understand.
Some keywords are out of reach for a site's current authority. Research weighs competition and business value together, so effort goes into terms you can realistically rank for and that bring in revenue. Early wins then build authority for harder terms.
Mapping keywords to specific pages shows where several pages compete for the same term and where important topics have no page at all. That clarity guides both new content and consolidation. It also keeps writers and developers working from the same plan.
Keywords from your offers, customers and competitors.
Informational, commercial, transactional and local intent labeled.
Keywords grouped by the page that should rank for them.
Priorities based on effort and revenue potential.
Each cluster mapped to an existing or new page.
A clear build order for the next 6 to 12 months.
What you get every month, visible in your dashboard.
A spreadsheet assigning primary and secondary keywords to each existing or planned page, with intent, volume and difficulty, so every page has a clear search target.
We label each keyword cluster by search intent and the page type currently ranking, helping you decide whether a term needs a service page, a guide or a comparison.
We score keyword groups on business value, ranking difficulty and your current visibility, producing a prioritized list of what to target first and what to save for later.
We identify valuable terms your competitors rank for that your site does not, along with the specific pages they use to capture that traffic. Each gap is scored so you can decide which ones are worth pursuing.
A clear plan, owned by one senior strategist, reviewed with you every month.
We audit your site, market and competitors to find the biggest opportunities for keyword research.
Findings become a prioritized plan ranked by impact and effort.
Our specialists do the work, with every task visible in your dashboard.
We report on rankings, traffic and conversions and adjust the plan monthly.
If two or more apply, this service pays for itself.
Keyword Research is included in every plan at the depth your market needs.
Single-location businesses
Growing businesses and multi-location brands
Competitive markets and national brands
Month to month after a 3 month onboarding. Compare all SEO packages
Common questions about keyword research.
We're a small team of strategists, technical specialists and AI nerds, blending SEO, answer engines and automation so your pages turn into calls, not just rankings.